Project Overview

Sustainable Peach Nest is a sustainable home goods startup focused on ethically sourced materials and zero-waste packaging. Although their products were high-quality and mission-driven, their website lacked emotional storytelling and failed to differentiate them in a saturated eco-marketplace. They needed a digital experience that could turn values into conversions.

Our Approach

We built a warm, editorial-style e-commerce experience that told the brand’s sustainability story without overwhelming users. Every touchpoint—from product discovery to checkout—was designed to reflect the brand’s ethos of conscious living.

We focused on:

• Values-Driven Visuals – Natural color palettes, product photography with storytelling captions, and soft UI elements to evoke calm and care.
• Transparent Supply Chain Features – Custom components showing sourcing info, impact data, and maker stories to build consumer trust.
• Optimized Checkout Flow – A frictionless cart experience with embedded up-sell opportunities and eco-shipping incentives.

Key Challenges & Solutions

Generic Market Positioning

We created a distinct voice and visual identity that focused on everyday sustainability, not guilt-driven messaging—making the brand feel aspirational yet approachable.

High Abandonment Rates

Through analytics and user interviews, we identified friction points in the checkout experience and redesigned the flow to reduce clicks and build urgency without pressure.

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